Lighten Up :: EQUATE's Initiative for a Healthy Society

Lighten Up :: EQUATE's Initiative for a Healthy Society
Lighten Up :: EQUATE's Initiative for a Healthy Society Lighten Up :: EQUATE's Initiative for a Healthy Society
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Under the slogan lighten Up, EQUATE Initiative for a healthy Society targets the general public with emphasis on parents, youth and kids between the age of 8-17 to raise awareness about obesity and to empower the society with necessary information to fight it. The campaign uses media as well as direct interaction with the society to achieve its goals.

Obesity and the Society

Obesity is a global epidemic that has been rapidly spreading in the last 50 years. World Health Organization (WHO) projects that by 2015, approximately 2.3 billion adults will be overweight and more than 700 million will be obese.
The latest study by Kuwait Nutrition Surveillance System indicates that the disease affects 80 % of Kuwait’s population. At least 38 % of males and 48.5 % of females are suffering from obesity in the country.

Increases in Overweight

Increases in overweight and obesity rates are attributable to a number of factors including:

A global shift in diet towards increased intake of energy-dense foods that are high in fat and sugars but low in vitamins, minerals and other micronutrients; and
A trend towards decreased physical activity due to the increasingly sedentary nature of many forms of work, changing modes of transportation, and increasing urbanization.


Who We Are?

EQUATE Petrochemical Company is a World Class producer of polyethylene and ethylene glycol. Established in 1995, EQUATE is a Kuwait-based joint venture between Petrochemical Industries Company, The Dow Chemical Company, Boubyan Petrochemicals Company and Qurain Petrochemical Industries Company.
Hand in hand with being a leading industrial organization, EQUATE launched its own Corporate Social Responsibility (CSR) program which includes:

    • various sustainability and environmental initiatives
    • professional development tactics
    • Educational development plans for employees and Kuwait’s community
    • Community outreach programs


Why We Care?

EQUATE is committed to be a responsible corporate citizen, thinking not only of turning a profit, but also about how to give back to the community in which we operate. This is why EQUATE offers long term business benefits to the EQUATE community and their families while making a positive contribution to the development of Kuwaiti society.
EQUATE Corporate Social Responsibility (CSR) program has previously launched community outreach campaigns, including  a breast cancer prevention campaign in 2007 and a plastic awareness campaign in 2008. Currently, it is running an anti-obesity campaign.